Transform the patient experience

PatientHERO™ solutions transform static, disjointed, and episodic patient education and support into engaging, unified, and effective experiences, intelligently timed and customized for each patient across the entire treatment journey.

Unify the experience

PatientHERO technology unifies data and connects patient touchpoints to deliver a personalized, consistent and coordinated engagement, education, and support experience through digital and personal channels. Turn fragmented data and siloed systems into a seamless patient experience and stronger brand performance.

Strengthen adherence

Over 50% of patients disengage after their first year and adherence rates can drop by up to 75%*. PatientHERO solutions proactively intervene to head off patient drop-off points — to maximize adherence, loyalty, and TRx growth.

Maximize at speed

The PatientHERO low-code platform gives you the power to launch a unique program rapidly and adapt to changing market conditions easily, without developing software from scratch. Combining speed with real-world data and Behavioral Intelligence, PatientHERO programs maximize your market presence.

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Bottom line: helping patients is good business

Increase patient value

Enhance your patient support program with personalized experiences to increase enrollment, satisfaction, retention, and loyalty — expanding lifetime value and gross margin through sustained adherence and maximized return per patient.

Improve patient outcomes

Relevant, personalized, and timely interactions increase patient understanding, self-advocacy, and adherence — at scale — helping you reduce drop-off, maintain profitability, and protect share of market.

Capture and leverage insights

Gain a deeper understanding of patients and caregivers over the course of their real-world treatment journey. Leverage insights to fine-tune your program, nurture prospective patients, reduce the cost of acquisition, optimize brand performance, and drive higher returns.

Maximize your budget

Through low-code efficiency, PatientHERO solutions can help you achieve bespoke performance without bespoke timelines or budgets. Previous programs have delivered returns such as positive ROI in 9 months, and adherence rates that remain above 80% after multiple years.

For more than 25 years, Antics has created unique, engaging, high-performing, cost-effective customer experience solutions for leading companies including Actavis Pharmaceuticals, Allergan, Bausch+Lomb, Celgene, Octapharma, ThermoFisher Scientific, Watson Pharmaceuticals, and others — with a 100% success record across every engagement.

A few PatientHERO success stories

Is yours next? Reach out and we'll help you explore the possibilities.

Primary Immunodeficiency

IgCares is a support and education program for people living with PI. Patients enroll through a website or mobile app, gaining access to support services such as copay and benefits investigation, nurse educators, an infusion tracking app, medical waste recycling, and a wealth of educational material, presented to patients as their needs evolve. A charitable donation feature helps keep patients engaged and elevates brand affinity. Enrollment, engagement, and retention metrics are particularly strong: the program reached positive ROI in 9 months and sustained over 80% adherence in year three, with 88% members likely to recommend the program.

IgCares

Bleeding Disorders

Factor My Way is a support and education program for people living with a bleeding disorder. The program serves patients with multiple conditions, providing access to professional and peer support, financial assistance, therapy and lifestyle education, and digital events. Each patient enjoys a personalized experience based on their actions, condition, and stage in the treatment lifecycle. A majority of the company’s patients have enrolled in the program, and over 80% patients indicated satisfaction or extreme satisfaction with the program and say they're likely or very likely to recommend it.

Factor My Way

Women’s Health

I Am Generess is an education and engagement program for patients using an oral contraceptive. The program includes a body tracker app that also provides education, engaging quizzes, and activities that allow patients to earn and direct the manufacturer’s charitable donations to participating organizations. PatientHERO technology tracks refills and refill rates, delivering intervention communications to patients as needed. Popular with patients, this successful program has hundreds of thousands of members and has established clear differentiation in a competitive market. Members stay on product 2x longer than non-members, and the brand achieved number 3 position in its crowded category in its second year after launch.**

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* QVIA Patient Engagement & Support Infographic, 2024

** Per program retention studies conducted by Antics.

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Let's talk about the possibilities for your brand or franchise. To schedule a discussion or demo, please send the information below or call us at (650) 595-4200 x200.

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