AMD
"The Dave" Episode 1: Welcome to Megahertzagovina
 View "The Dave" |
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"The Dave" is an animated series designed to highlight the differences between AMD's Opteron processors and competing chips from Intel. It's a humorous, edgy illustration of the value of AMD's innovation and its impact on the IT marketplace over the last 4 years.
By poking fun at the "megahertz" marketing employed by AMD's competition, Antics helped AMD build brand awareness and encourage dialog among IT professionals — an audience notoriously skeptical of traditional marketing vehicles. "The Dave" proved to be an effective viral marketing tool. It was released to a single, influential blogger in the IT community. Within 48 hours, it was the most-viewed video in its category on YouTube. The topics raised (what would the world have been like if the AMD Opteron processor had never been invented?) became the subject of numerous posts on the many blogs that picked up the video and continued its discussion. |
